Courses

【Sep 12】Leveraging KOL in China to Boost Business

2017-09-12

DESCRIPTION

網紅,one of hottest keywords in China, which represents Key Opinion Leader (KOL). KOL in China is not limited in providing opinion, they are also

  • MEDIA (自媒體) with loyal fans and huge viewership
  • SHOP as they carry products (帶貨)
  • ENTREPRENEUR who are running business

New Digital Noise invites 2 KOLs from Beijing, together with KOL agency ibluesocial from Shanghai and social media platforms Sina Hong Kong, to share with you the ways of leveraging KOL to boost your business

 

Language: Putonghua and Cantonese

 

Who to attend?

  • You are running a business with market in Mainland China
  • You are running a business which targeting China Travelers
  • You are in media agency with media planning targeting mainland Chinese

 

RSVP  http://bit.ly/2wXpruW

 

Rundown

4:00pm – 4:05pm

 

Opening Speech

 

Paula Yang, General Manager, New Digital Noise

 

4:05pm – 4:25pm

 

KOL Sharing

 

Chang Fei Fei, 常飛飛

 

4:25pm – 4:45pm

 

Be a KOL (Tentative)

 

Little World (小世界lilworld)

 

4:45pm – 5:05pm

 

R.O.I (Return on Ideas), Holistic KOL Media Buying

 

Victor Yang, General Manager, ibluesocial

 

5:05pm – 5:25pm

 

 

Enrich effectives of KOL Campaign via KOL Platform

 

Martin Tong, Sina Hong Kong

 

 

5:25pm – 6:00pm

 

 

 

Round Table Discussion

 

 

 

Table 1 – Chat with KOL

Table 2 – Strategic KOL Media Planning

Table 3 – Creative idea and promotion on KOL Platform