 |
|
 |
 |
香港迪士尼樂園度假區於 2005 年開業以來，已招待了來自香港、中國大陸、東南亞及其他海外地區數以百萬名賓客。作為中國首個迪士尼度假區，此處設有前所未有的獲獎娛樂設施，以及為國際來賓度身訂造的賓客服務，全部皆由度假區內能操多國語言的演藝及工作人員用心為賓客呈獻
Associate Manager, Marketing (CRM Analytics) Job ID 974402BR
工作概要:
Development and implementation of data-driven Customer Relationship Management (CRM) analytics plans to drive lifetime value from Hong Kong locals, China and international markets.
職責:
- Build interactive dashboards for campaign and business performance reviews to facilitate data-driven business decision process
- Develop marketing use case and database profiling. Responsible for 1st party data acquisition and implement system integration/data enrichment ideas to drive segmentation efficiency
- Run daily operations of multiple-channel campaigns via Email, SMS, In App Message Push, Social Advertisement/ Chatbot. Responsible for tracking & reporting mechanisms (using Salesforce, Adobe Analytics and Google Marketing Platform) to measure and improve campaign effectiveness
- Keep track on new CRM solutions and suggest engagement initiatives that builds brand loyalty
- Conduct competitive analysis and provide recommendations based on competitive reviews, learnings and industry best practices
基本條件:
- Bachelor’s degree holder
- 5+ years in CRM or loyalty program management, with focus in data and analytics
- Hands on experience and proficiency in Statistical Analysis System (SAS) and Structured Query Language (SQL)
- Hands-on experience in Database and CRM platforms tools, e.g. Salesforce Marketing Cloud, Braze, Adobe Campaign (or similar Email Marketing platforms)
- Practical experience in dashboard development (requirement collection, build and deployment) using Tableau/Power Business Intelligence (Power BI), or other tools
- Strong sense in data analysis and capable to integrate and analyze data from multiple sources and generate actionable insights
- Proven track record of delivering data-driven CRM campaigns and CRM growth strategies
- Highly organized and result-driven. Must be a team player while with a strong ability to self-manage
- Ability to manage multiple projects under time pressure while maintaining strict attention to detail
- Basic understanding of HTML5/ CSS
- Excellent communication skills in verbal and written Cantonese, English, and Mandarin
其他資訊:
SUBMITTING YOUR APPLICATIONAfter clicking “Apply for this job” below, the employment application will open in a new window. Please complete ALL pages of the application in ENGLISH by clicking “Next” on each page, then “Submit” on the final page.
|
 |
 |
|
 |
