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香港迪士尼樂園度假區於 2005 年開業以來,已招待了來自香港、中國大陸、東南亞及其他海外地區數以百萬名賓客。作為中國首個迪士尼度假區,此處設有前所未有的獲獎娛樂設施,以及為國際來賓度身訂造的賓客服務,全部皆由度假區內能操多國語言的演藝及工作人員用心為賓客呈獻
Associate Manager, Marketing (CRM Analytics) Job ID 974402BR
工作概要: Development and implementation of data-driven Customer Relationship Management (CRM) analytics plans to drive lifetime value from Hong Kong locals, China and international markets.


職責:
  • Build interactive dashboards for campaign and business performance reviews to facilitate data-driven business decision process
  • Develop marketing use case and database profiling. Responsible for 1st party data acquisition and implement system integration/data enrichment ideas to drive segmentation efficiency
  • Run daily operations of multiple-channel campaigns via Email, SMS, In App Message Push, Social Advertisement/ Chatbot. Responsible for tracking & reporting mechanisms (using Salesforce, Adobe Analytics and Google Marketing Platform) to measure and improve campaign effectiveness
  • Keep track on new CRM solutions and suggest engagement initiatives that builds brand loyalty
  • Conduct competitive analysis and provide recommendations based on competitive reviews, learnings and industry best practices
基本條件:
  • Bachelor’s degree holder
  • 5+ years in CRM or loyalty program management, with focus in data and analytics
  • Hands on experience and proficiency in Statistical Analysis System (SAS) and Structured Query Language (SQL)
  • Hands-on experience in Database and CRM platforms tools, e.g. Salesforce Marketing Cloud, Braze, Adobe Campaign (or similar Email Marketing platforms)
  • Practical experience in dashboard development (requirement collection, build and deployment) using Tableau/Power Business Intelligence (Power BI), or other tools
  • Strong sense in data analysis and capable to integrate and analyze data from multiple sources and generate actionable insights
  • Proven track record of delivering data-driven CRM campaigns and CRM growth strategies
  • Highly organized and result-driven. Must be a team player while with a strong ability to self-manage
  • Ability to manage multiple projects under time pressure while maintaining strict attention to detail
  • Basic understanding of HTML5/ CSS
  • Excellent communication skills in verbal and written Cantonese, English, and Mandarin

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職位詳情
公司名稱 香港迪士尼樂園
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電郵地址  
Fax  
薪金 Negotiable
支薪方式 時薪
分類詳情
工作地區 工作地區 -> 新界區 -> 離島區
行業 行業 -> 娛樂/藝術/消閒
工作性質 工作性質 -> 銷售/客戶服務/業務發展
招聘性質 全職
工作時間 工作時間 -> 日間
工作日子  
所需學歷 所需學歷 -> 大學畢業
 
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職位資料
公司名稱:
香港迪士尼樂園
職位名稱:
Associate Manager, Marketing (CRM Analytics) Job ID 974402BR
刊登日期:
2022-05-26
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